Not sure how I got on this topic the other day with a colleague, but I've since been thinking a lot about it.
It's based on the the following basic premise:
Winter = Hibernation
Spring = Growth
In the physical environment we know this to be true...the birds chirping, the ice melting, patios opening up - people, things & life emerge from the winter with a new fresh outlook on life. A shift from being dormant to being active.
So it's not that much of a stretch to assume that this occurs with humans, our pocketbooks and for that matter, the larger economy as well. Does spring (or simply nicer weather) pave the way for more investment? more cash injected into the economy? Are people more liberal with their spending simply because it's sunny outside? Interesting indeed.
I did a quick inventory of my spending habits and noticed the following:
During the summer months (April-Sept):
-I ate out 50% more than during winter months (Oct - March).
-I invested more in outdoor activities (30% higher spending) than in winter months
-I consumed more gasoline (not sure if there's a correlation here or not)
-I visited retail shopping areas 40% more than during winter months.
Not sure if this is a small instance or not, but something tells me there's a correlation between weather, our moods, and therefore our spending habits.
More to come on this later.