Electric Artist

Case Study : HBO's Flight of the Conchords

A nice case study on season 2 of flight of the conchords from Dave Knox...well done.
Omma Fotc

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Clever Dig at Buzz Marketing

Marketing's Wheel of Misfortune

Narrative to the above graphic [HERE] - from David Armano

The Future of Product Placement

Home Depot Honors Fallen Soldiers With Great Prices On Tools

"If You Feel Envy"

I wanted to pass along something that was recounted yesterday on the Y&R Cannes blog that I absolutely love:

David Craig, the Film and Press Jury President of this year’s Cannes Lions told the members of the jury:

Judge with your heart.
If you feel envy, then it is a Bronze.
If you feel jealous, then it’s a Silver.
If you feel humility, then, my friends, that's a Gold.

I absolutely love this criteria.

I wanted to pass along something that was recounted yesterday on the Y&R Cannes blog that I absolutely love:

David Craig, the Film and Press Jury President of this year’s Cannes Lions told the members of the jury:

Judge with your heart.
If you feel envy, then it is a Bronze.
If you feel jealous, then it’s a Silver.
If you feel humility, then, my friends, that's a Gold.

I absolutely love this criteria.

Blackberry: More to Do

I've always admired to team over at Helios Design Labs...they are in such high demand that I never can get them to work on our stuff...here's another classic Helios piece they did for Research In Motion.

Virgin America In Flight Safety Video

I have yet to fly Virgin America, but their in flight safety video is fantastic.

CNN Headline T-Shirts

Just saw this...an abstract, but brilliant iteration of the long-tail in full effect.  Now the "Best Political Team in Television" is in the rag business bringing you a full line of CNN T-Shirts.  Concept is simple:  Take obscure news headlines actually used on CNN, print them on a T-Shirt, people will buy them...curious to see how this concept works for them.  Defintely niche, but oh so now...

See the entire collection here.

Best Commercial for a Web Site...Ever.

Whopper Freakout

My favorite fast-food brand?  Burger King.  My favorite product from that brand ... The Whopper naturally. 

Here's the rub ... I can't tell you the last time I ate a Whopper...in fact, maybe never.  So what gives? 

I'm not 100% sure.  But I think it's that the Burger King brand has done an incredible job iconizing their hero product, and that's what draws me into the brand.  And when I get there I realize that well and I prefer the chicken sandwich.  But I don't care, because what I'm really after is an association with the brand, not necessarily any one product.

So my question is, what's your Whopper?  What's the service or product that customers come to you for, even if they end up buying something else?

In case you've been living under a rock, check out Whopper Freakout.  A great campaign and example of what true product obsession really is OR watch the video below: